Can You Train Eyebrows to Grow in One Direction?
Train Eyebrows to Grow in One Direction? Here’s What Works
TL;DR: You can’t permanently train eyebrow hairs to grow in one direction—follicle angle and genetics decide that. What you can do: style brows so they appear aligned (spoolie + serum + strong-hold gel), and consider Eyebrow Threading or Brow Lamination for longer-lasting control.
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Why brow hairs point the way they do (simple science)
Each brow hair grows from a follicle that sits in your skin at a set angle and direction. That angle (plus your hair’s thickness and curl) is genetic. Styling can smooth and set hairs temporarily, but it cannot change the follicle’s angle or make hair grow in a new direction permanently.
• What you can change: the appearance—how hairs lie on top of the skin using gel, wax, or a lamination set.
• What you can’t change: the follicle’s built-in direction. Regular brushing won’t “reprogram” it.
At-home fixes (step-by-step)
Goal: make unruly or downward-growing brows look tidy, lifted, and aligned—without over-plucking.
- Start clean & dry. Oil and moisturiser can break hold.
- Spoolie up & out. Brush hairs in your ideal shape.
- Condition with serum (optional but helpful). A quality eyebrow growth serum can make brows feel softer and more manageable over time, so they set more easily.
- Lock with a clear, strong-hold brow gel. Press hairs into place; use the spoolie to smooth any ridges. Let set for ~30–60 seconds.
- Fill gaps (optional). Use a light-pressure pencil or powder to shade sparse areas; keep strokes short and hair-like.
Timing & longevity: 3–5 minutes; hold lasts a day until your next cleanse. With daily serum use, many people notice brows feel smoother and easier to style after several weeks (not a direction change—just easier styling).
Safety notes:
- Patch test new serums on the inner forearm for 24 hours.
- Avoid over-plucking; remove only obvious strays.
- If skin is very sensitive, choose fragrance-free products and avoid getting gel on the skin.
Pro treatments that help hair appear aligned
Urban Brows’ artists in Edmonton use gentle techniques to create a tidy, lifted look—without promising permanent direction change.
Threading
- What it does: Precisely removes stray hairs to sharpen shape so the remaining hairs look more uniform.
- Great when: You have good density but lots of flyaways at the edges.
- Good to know: Threading doesn’t change growth direction; it just cleans the outline for a neater set.
→ Book Eyebrow Threading
Brow Lamination (Edmonton)
- What it does: A gentle chemical process that softens and sets brow hairs so they can be brushed into a lifted shape for several weeks.
- Best for: Thick, coarse, or downward-growing brows that won’t stay up with gel alone.
- Longevity: Typically ~6–8 weeks with proper aftercare.
- Aftercare: Keep brows dry for 24 hours; brush daily; nourish with a light serum.
→ Explore Brow Lamination
Tinting or Henna (optional)
- What it does: Adds colour to hairs (and in henna’s case, a slight stain to the skin) for the illusion of fullness and alignment. → Consider Brow Tinting
Quick comparison
- Threading
- What it does: Precisely removes stray hairs to sharpen shape.
- Best for: Most hair types; messy edges.
- Longevity: 3–5 weeks.
- Cost: $18–$35.
- Where: In-studio.
- Notes: Temporary redness; doesn’t change hair direction.
- Brow Lamination
- What it does: Softens and sets hairs into a lifted alignment.
- Best for: Coarse, downward-growing, unruly brows.
- Longevity: ~6–8 weeks.
- Cost: $85–$120.
- Where: In-studio.
- Notes: Not for very fragile skin/hair; follow aftercare.
- Tinting
- What it does: Darkens hairs for a fuller look.
- Best for: Light/grey brows; sparse tails.
- Longevity: 3–4 weeks.
- Cost: $20–$45.
- Where: In-studio.
- Notes: Temporary skin staining; patch test if sensitive.
- Clear Brow Gel
- What it does: Holds hairs in place daily.
- Best for: All hair types.
- Longevity: 1 day.
- Cost: $10–$35.
- Where: At-home.
- Notes: Washes off; reapply as needed.
- Growth Serum
- What it does: Conditions for softer, easier-to-style hairs.
- Best for: Brows that feel wiry or brittle.
- Longevity: Ongoing with daily use.
- Cost: $30–$90.
- Where: At-home.
- Notes: Patch test; avoid eyes.
Ranges are typical for Edmonton and may vary. Confirm at booking.
Regrowth support: why an eyebrow growth serum helps (no medical claims)
A well-formulated brow serum can condition hairs so they feel softer, more flexible, and easier to brush into place. Over time, this can make styling look cleaner—especially for coarse or downward-growing brows. It does not change your follicle’s direction or make permanent claims.
- Use once daily on clean, dry skin.
- Expect a feel difference gradually with consistent use.
- Keep product out of eyes; discontinue if irritation occurs.
Featured: Urban Brows Eyebrow Growth Serum — clean, cruelty-free, designed for comfortable daily use.
Myths vs Facts
- Myth: Brushing every day will permanently retrain growth direction.
Fact: Brushing helps set hairs for the day; follicles don’t change direction.
- Myth: Lamination changes direction forever.
Fact: Lamination is temporary styling—usually ~6–8 weeks.
- Myth: Over-plucking fixes unruly brows.
Fact: Removing too many hairs can create gaps and make alignment harder.
- Myth: Serums “force” new hair to grow in a new direction.
Fact: Serums can condition hair so it styles better; they don’t re-angle follicles.
Troubleshooting mini-guide
- Coarse, wiry brows: Soften with nightly serum; in the morning, use a strong-hold gel and press hairs into place with the spoolie. Consider lamination for weeks of easier styling.
- Sparse tails: Lightly tint or henna for fullness; fill with feathery pencil strokes. Avoid creating a harsh block at the ends.
- Cowlicks/whorls in the front: Brush hairs diagonally, then press and hold with gel. If stubborn, lamination can help them lie flatter.
- Post-over-plucking recovery: Pause tweezing; use serum daily; shape only with threading to protect new growth; expect several weeks for the area to look fuller.
FAQs
Can brow lamination train direction permanently?
No. It softens and sets existing hairs so they appear aligned for ~6–8 weeks.
How long does lamination last?
Typically 6–8 weeks with gentle care and daily brushing.
Will threading change my growth direction?
No. Threading removes strays and cleans shape; the remaining hairs are easier to set.
Is gel or wax better for unruly brows?
Clear strong-hold gel is usually cleaner and flexible; wax can feel heavier but holds well. Try gel first for a soft, brushed-up finish.
How often should I apply serum?
Once daily on clean, dry brows. Consistency matters; think in weeks, not days.
Can I do this with sensitive skin?
Yes—choose fragrance-free formulas, patch test serums, and avoid getting lamination products on irritated skin. Consult our artists if you’re unsure.
Ready for tidy, aligned-looking brows?
Book Urban Brows (Edmonton & Beaumont): Call: (780) 244-9930 · Email: Support@urbanbrows.com
Locations:
- Millwoods — 2331 66 St NW #502, Edmonton, AB T6K 4B5
- Bonniedoon — 160 83 St NW & 82 Ave NW, Edmonton, AB T6C 4E3
- Beaumont — 6102 29 Ave Unit 4, Beaumont, AB T4X 0H5
Why Urban Brows
- Experienced brow artists with gentle, precise threading
- Meticulous mapping for your face shape
- Clean beauty standards and careful patch-testing guidance
- Local, friendly service in Millwoods, Bonniedoon, and Beaumont
Quick links: Eyebrow Threading · Brow Lamination · Brow Tinting · Shop Eyebrow Growth Serum
Product spotlight: Urban Brows Eyebrow Growth Serum

What you’ll love
- Conditions for softer, more flexible hairs that set neatly
- Lightweight, comfortable for daily wear
- Clean, cruelty-free formula
- Plays well under gel or pencil
How to use
- Cleanse and dry the brow area.
- Apply a thin layer along brows once daily.
- Allow to dry, then style with spoolie and gel.
CTA: Shop Serum
References (consumer-friendly, non-commercial)
- American Academy of Dermatology Association — Basics of hair growth and hair care.
- DermNet NZ — Cosmetic procedures overview (incl. chemical services and patch testing best practice).
- Cleveland Clinic — Hair anatomy and growth cycle explained in plain language.
(These sources inform the general biology and safe-use advice above; they do not endorse specific products or make medical claims.)